2023-12

Humanities Journal of University of Zakho (القضية : 4) (الحجم : 11)

In light of the rapid changes in the business environment and the increased intensity of competition, it is difficult for companies to maintain their market position and the sustainability of their business. Therefore, all these changes affect companies as the competition in the past was between the company and another company. However, the way of competition in our world today has changed in a way that a group of companies competes with another group of companies. Hence, the current study aims to address strategic alliances as an entry point in achieving entrepreneurial success, as one of the modern and important topics in the business world resulting from rapid developments and global openness based on transcending geographical boundaries in today's world. The impact of the dimensions of strategic alliances in achieving the pioneering success of commercial companies were investigated. The research field includes commercial companies in the Dohuk governorate in the Kurdistan region. The research sample was selected from managers in senior management and middle management for a number of companies, which amounted to (60) individuals for data collection purposes. Data analysis was performed for the field side using the statistical software (SPSS V26). The results of the research revealed that strategic alliances have a role in achieving entrepreneurial success and recommended the need to pay attention to the types of alliances that would enhance entrepreneurship in commercial companies.