ئەز   Hogir Husni Hameed

The research aim of this study is to clarify the concept of marketing knowledge in enhancing the competitive abilities of a sample of productive organizations in the governorate of Dohuk. As the marketing knowledge and competitive abilities are considered as crucial elements for marketing controlling and discipline. The sample of the research included some productive organizations that consist of (54) working individuals. The results of the questionnaire have been statistically analyzed, processed, and displayed using the statistical package of (SPSS-21) with statistical measures of dispersion and the two relationships of correlation and influence. The results of the analysis showed that the degree of total agreement reached the value of (70.5%), and for the variable of competitive abilities reached the value of (69.4%). Thus, the testing of the research hypotheses resulted in that: There is an indeed a positive correlation and impact between the independent and dependent research variables. One of the most important findings of this research is that: The ability of the studied organizations in further development and improvement in the marketplace and to compete its competitors depends mainly on what knowledge and experiences it has, also the way these experiences used to support the organizational work, direction and goals. Among the recommendations is that: The studied organizations should have the culture of participation and dependency on scientific research and findings, whether by going back to gain and use of skills and experiences that will contribute to the development of the work of organizations or by referring to the specialized consultancy bureaus that offers advices based on science, research and auditing.

The research aims to identify the role of information technology components in achieving the pillars of lean manufacturing in the companies studied. As resorting to the use of information technology can change the nature of the companies’ work, as it affects the entire production process or may change their production systems in line with contemporary systems, especially the lean manufacturing system, in order for companies to be able to waste or waste all forms of materials or waste . The research community included a number of industrial companies that were selected because they represent industrial companies that have the basic ingredients in order to obtain the required data, while the research sample represented a number of individuals in those companies. A number of statistical methods were used, including: